Customer Engagement Agencies constitutes a new category of Web destination that we call a conversational microsite from GISTICS, a marketing think tank
The primary contributors (below) hold that ad agencies must transform their human-services business model into a digital services businesses, using engagement infrastructure to add distinctive new value to their client’s customer experience.
This nicely defines our mission: show, demonstrate, and share how engagement technologies become operational capabilities of how firms attract, serve, and keep customers for life.
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