About
Customer Engagement Agencies constitutes a new category of Web destination that we call a conversational microsite from GISTICS, a marketing think tank
The primary contributors (below) hold that ad agencies must transform their human-services business model into a digital services businesses, using engagement infrastructure to add distinctive new value to their client's customer experience.
This nicely defines our mission: show, demonstrate, and share how engagement technologies become operational capabilities of how firms attract, serve, and keep customers for life.
Michael Moon
Editor in Chief
Masterclass facilitator of Service Innovation workshops
Peter van Teeseling
Managing Editor
Crossmedia Specialist and Connector
Joel Warwick
Contributing Editor
Content & Digital Asset Management Expert


