Our Contributors

Customer Engagement Agencies constitutes a new category of Web destination that we call a conversational microsite from GISTICS, a marketing think tank

The primary contributors (below) hold that ad agencies must transform their human-services business model into a digital services businesses, using engagement infrastructure to add distinctive new value to their client’s customer experience.

This nicely defines our mission: show, demonstrate, and share how engagement technologies become operational capabilities of how firms attract, serve, and keep customers for life.


Joseph Welusz
Managing Editor

Digital Marketing Expert

Mark Iorio

Mark Iorio
Contributing Editor

Branding & Product Positioning Expert

Michael Moon
Editor in Chief

Masterclass facilitator of Service Innovation workshops