Executives worldwide recognize Michael Moon as an international authority on customer engagement, marketing operations management, and digital asset management and as a masterclass facilitator of innovation leadership academies and executive peer-workgroup events.
Michael Moon has delivered more than 400 keynotes, presentations, executive seminars, workshops, and Web-based Webinars around the world. McGraw-Hill and its international affiliates offer Mr. Moon’s book, Firebrands: Building Brand Loyalty in the Internet Age in 13 languages. He has lectured at UC Berkeley, Stanford University, San Francisco State University, California State University—East Bay, Fielding Institute, and St. Pölten University (AT).
Michael Moon also co-chairs the prestigious international conferences on Digital Asset Management, and serves as the Editor in Chief of the Journal of Digital Asset Management (free issue) and Blogger in Chief of these microsites:
Customer Engagement Agencies: Conversations About the Technologies Used to Attract and Keep Profitable Customers for Life
DAM for Marketing: nterviews and Conversations About Digital Asset Management in Marketing Operations and Supply Chains
Engagement Marketspace: Conversations About the Technologies Used to Attract and Keep Profitable Customers for Life
What’s Your Google Strategy?: Big messy place for thinking out-loud, one click at a time
Michael Moon maintains three LinkedIn social networking groups that serve international networks of innovation leaders, subject matter experts, and master-class practitioners with approximately 3000 members and growing rapidly:
Masters of Digital Assets (join now)
Masters of Marketing Operations (join now)
Masters of Customer Engagement (join now)
Thought Leadership … Executed Worldwide
4171 Piedmont Avenue, Suite 210, Oakland, CA 94611 USA
Tel +1 510.450.9999 | Mobile +1 415.509.5023 | Fax +1 510.450.0954
GISTICS constitutes a marketing think tank that speeds the adoption of innovation, creating new market categories for enterprise and consumer technologies.
To that end, GISTICS assists its clients in the collaborative bottom-up development of digital service-innovations, the execution of multi-theater brand strategies, the creation of Voice-of-the-Customer programs, and the activation of social networks comprised of independent consultants and other essential early stage-market makers.
Advisor to Brand Owners
GISTICS advises international-brand corporations on service-innovation strategies for customer engagement, marketing supply chains, and digital asset management (DAM). Clients include Amway, Boeing, Disney, E&J Gallo, Ericsson, Frank Russell Company, Gap, General Motors, FCB, Hallmark, Hasbro, IBM, Leo Burnett, Nokia, Philips, SanomaWSOY, SAP, TeliaSonera, Thomson Corporation, Time, VF Corp, and Warner Bros.
GISTICS places hard-to-find executives for operational roles in DAM services and transformational IT leadership roles in customer engagement agencies.
GISTICS produces a series of onsite executive events, including a breakthrough planning workshop, Innovation Leadership Academy, and innovation-sustaining program, Next Practices Academy.
Market Maker for Conferences and Events
GISTICS assists conference and event-management firms in the design, agenda development, speaker and talent acquisition, and marketing of executive-level events. GISTICS specializes in small-group “world cafe” sessions that emphasize executive-peer insight sharing and full-immersion masterclasses. Our clients include Euroforum (NL), Henry Stewart Events (UK), Igedo (DE), and Seybold Seminars.
Since 2003, GISTICS has delivered three one-half day tutorials:
Fundamentals of Digital Asset Management: Masterclass tutorial in mapping business strategy and organizational requirements for improving productivity, reducing costs, and speeding time to market of published content and reusable media.
Buying and Deploying DAM: Masterclass tutorial in buying the ‘right’ DAM capability for your organization and driving its rapid adoption and payback.
Enterprise DAM Operations: Masterclass tutorial in the critical systems, processes and accountabilities for delivering strategic value to your enterprise.
In Spring 2010, GISTICS and Thought Leadership Summits will produce a series of one-day Leadership Summits on Ad Agency Transformation, Customer Engagement Infrastructure, and Global Marketing Content.
Business Developer and Market Maker for Technology Providers
GISTICS assists technology companies in executing corporate and market-entry strategies. This includes executive lead-pass introductions,advocacy in social networking groups (Linked In, Facebook, Plaxo), certified consultant’s and developer relations programs, andoptimization of service-fulfillment methodologies. Clients include Adnovate (NL), Alterian (UK), Apple, Arizona (BR), Artesia, Adobe, Big Step, Capital ID (NL), Cariocas, ClearStory, D-BAM, Deep Video, Deloitte, Digital Media Partners (FI), EMC, Emotion, Ex’pression, Freedman International (UK), Getty Images, Informix, Harris, HP, IBM Autonomic Computing, Kodak, LaComunidad (NL) Macromedia, NetXposure, Nokia Multimedia, North Plains Systems, Nstein Technologies, Onstream Media, OpenText, Oracle, Paxonix, Peer English Networks, PricewaterhouseCoopers, Radiance Technologies, SocialMedia8 (NL), Sonera (FI), and TeliaSonera (SE).
GISTICS also develops and manages conversational voice-of-customer microsites, using an ingenious combination of thought leadership, social media, interviews and roundtables, and digital engagement techniques (social networking, SEO, webinars, Twitter, downloads, etc.) to activate new customer accounts for you and your partners. Conversational microsites initiate, structure, publish, and socialize the conversational marketspace for your products and offerings—we bring buyers to your value propositions and have your best customers explain how they unlocked the full value of your technology.
Deal Finder and Engagement Facilitator for Independent Consultants
GISTICS assists independent consultants to find long-term engagements, define and manage complex, multi-year projects, and achieve professional and personal success, using masterclass academies, publications, workshops, telebriefings, and certification programs.