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	<title>Customer Engagement Agencies &#187; Michael Moon</title>
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	<description>Game-changing Business Models, Strategies, and Digital Infrastructures</description>
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		<title>Formation of social capital: literacy</title>
		<link>http://customerengagementagencies.com/interview/formation-of-social-capital-literacy/</link>
		<comments>http://customerengagementagencies.com/interview/formation-of-social-capital-literacy/#comments</comments>
		<pubDate>Thu, 26 Nov 2009 19:41:08 +0000</pubDate>
		<dc:creator>Michael Moon</dc:creator>
				<category><![CDATA[Interview]]></category>

		<guid isPermaLink="false">http://customerengagementagencies.com/?p=1138</guid>
		<description><![CDATA[– Way beyond CRM MM: Right. What happens is that the &#8220;C&#8221; in CRM becomes an &#8220;S.&#8221; It becomes &#8220;stakeholder relationship management.&#8221; Yes. MM: So now, no longer am I interested in just you as a customer, but who you are as an advocate for me in the marketplace. Right. MM: A shareholder of our [...]]]></description>
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		<series:name><![CDATA[Clevenger on Driving Engagement with Multichannel Analytics]]></series:name>
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		<title>Earnings per customer database record</title>
		<link>http://customerengagementagencies.com/interview/earnings-per-customer-database-record/</link>
		<comments>http://customerengagementagencies.com/interview/earnings-per-customer-database-record/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 19:39:47 +0000</pubDate>
		<dc:creator>Michael Moon</dc:creator>
				<category><![CDATA[Interview]]></category>

		<guid isPermaLink="false">http://customerengagementagencies.com/?p=1136</guid>
		<description><![CDATA[– Clean customer database as an asset MM: So it seems to me that the first order of business for an engagement partner is to establish a clean customer database. And more specifically, one that allows me to calculate with a fair degree of probability the predicted, long-term revenue for database records. And the predicted [...]]]></description>
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		<series:name><![CDATA[Clevenger on Driving Engagement with Multichannel Analytics]]></series:name>
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		<title>Predicting future free cash flows</title>
		<link>http://customerengagementagencies.com/interview/predicting-future-free-cash-flows/</link>
		<comments>http://customerengagementagencies.com/interview/predicting-future-free-cash-flows/#comments</comments>
		<pubDate>Mon, 23 Nov 2009 19:38:04 +0000</pubDate>
		<dc:creator>Michael Moon</dc:creator>
				<category><![CDATA[Interview]]></category>

		<guid isPermaLink="false">http://customerengagementagencies.com/?p=1132</guid>
		<description><![CDATA[– Agency mindset and business model MM: Well, first of all, you&#8217;re dealing with both a mindset, a business model and — specifically — a value-capture mechanism. So first of all, let&#8217;s deal with the mindset. Really, what we&#8217;re talking about here is way beyond the agency mindset. Yes. MM: The agency — for the [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Clevenger on Driving Engagement with Multichannel Analytics]]></series:name>
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		<title>Next-generation agencies</title>
		<link>http://customerengagementagencies.com/interview/next-generation-agencies/</link>
		<comments>http://customerengagementagencies.com/interview/next-generation-agencies/#comments</comments>
		<pubDate>Sun, 22 Nov 2009 19:36:59 +0000</pubDate>
		<dc:creator>Michael Moon</dc:creator>
				<category><![CDATA[Interview]]></category>

		<guid isPermaLink="false">http://customerengagementagencies.com/?p=1130</guid>
		<description><![CDATA[– Engagement partners MM: Right. Trae, let&#8217;s use that at a segue into a topic that we&#8217;d talked about offline. I wanted to bring it back here. That&#8217;s the notion of engagement partners. Specifically, the evolution of the traditional ad-agency or digital-agency and/or marketing service provider — into a real partner that really differentiates the [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Clevenger on Driving Engagement with Multichannel Analytics]]></series:name>
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		<title>Orchestrating 3 sets of metadata</title>
		<link>http://customerengagementagencies.com/interview/orchestrating-3-sets-of-metadata/</link>
		<comments>http://customerengagementagencies.com/interview/orchestrating-3-sets-of-metadata/#comments</comments>
		<pubDate>Sat, 21 Nov 2009 19:35:13 +0000</pubDate>
		<dc:creator>Michael Moon</dc:creator>
				<category><![CDATA[Interview]]></category>

		<guid isPermaLink="false">http://customerengagementagencies.com/?p=1127</guid>
		<description><![CDATA[– Content optimization MM: This gets to the idea of content optimization. And how content optimization really leverages or exploits three sets of metadata. There&#8217;s a set of metadata around the customer. You could call that a &#8220;customer object.&#8221; Right? Yes. MM: In that customer object is all this basic demographic and psychographic stuff. Plus, [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Clevenger on Driving Engagement with Multichannel Analytics]]></series:name>
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		<title>Location-specific engagement</title>
		<link>http://customerengagementagencies.com/interview/location-specific-engagement/</link>
		<comments>http://customerengagementagencies.com/interview/location-specific-engagement/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 19:33:13 +0000</pubDate>
		<dc:creator>Michael Moon</dc:creator>
				<category><![CDATA[Interview]]></category>

		<guid isPermaLink="false">http://customerengagementagencies.com/?p=1125</guid>
		<description><![CDATA[– Operational leadership MM: Let&#8217;s quickly explore the notion of marketing operations. Let&#8217;s start with a few presuppositions. One, I think many marketing professionals can agree that marketing no longer entails just developing insights, messages, and program-putting lipstick on pigs. Yes. MM: By that, I mean it&#8217;s no longer about, &#8220;Who can we sell this [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Clevenger on Driving Engagement with Multichannel Analytics]]></series:name>
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		<item>
		<title>Futureproofing: dead sites</title>
		<link>http://customerengagementagencies.com/interview/futureproofing-dead-sites/</link>
		<comments>http://customerengagementagencies.com/interview/futureproofing-dead-sites/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 19:31:35 +0000</pubDate>
		<dc:creator>Michael Moon</dc:creator>
				<category><![CDATA[Interview]]></category>

		<guid isPermaLink="false">http://customerengagementagencies.com/?p=1122</guid>
		<description><![CDATA[– NetVibes If you look at — for example — at IGoogle, MyYahoo — in fact, my personal preference is a site called NetVibes. If you&#8217;re familiar with it. The idea is that it&#8217;s simply a platform for widgets and feeds. I can control what I see and what I don&#8217;t see. I get to [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Clevenger on Driving Engagement with Multichannel Analytics]]></series:name>
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		<item>
		<title>Information preferenda</title>
		<link>http://customerengagementagencies.com/interview/information-preferenda/</link>
		<comments>http://customerengagementagencies.com/interview/information-preferenda/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 19:30:01 +0000</pubDate>
		<dc:creator>Michael Moon</dc:creator>
				<category><![CDATA[Interview]]></category>

		<guid isPermaLink="false">http://customerengagementagencies.com/?p=1119</guid>
		<description><![CDATA[– Consensual database marketing MM: The other aspect&#8230; I want to bring up this notion of a preference center. About 15 years ago in a Direct Magazine or Catalog Age&#8230;. I read a fascinating article that came out of IBM around this notion of &#8220;consensual database marketing.&#8221; This was back when Lou Gerstner just came [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Clevenger on Driving Engagement with Multichannel Analytics]]></series:name>
	</item>
		<item>
		<title>Personalization and individualization</title>
		<link>http://customerengagementagencies.com/interview/1115/</link>
		<comments>http://customerengagementagencies.com/interview/1115/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 19:26:30 +0000</pubDate>
		<dc:creator>Michael Moon</dc:creator>
				<category><![CDATA[Interview]]></category>

		<guid isPermaLink="false">http://customerengagementagencies.com/?p=1115</guid>
		<description><![CDATA[– Proofpoint: “I’m already there!” MM: I&#8217;m already going to one of these 12 on a regular basis. Exactly. So, make it portable. Put it where I am. Don&#8217;t make me come to you. MM: This really gets to a great enhancement to this working definition I have of a &#8220;brand engagement theater.&#8221; I use [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Clevenger on Driving Engagement with Multichannel Analytics]]></series:name>
	</item>
		<item>
		<title>New destinations</title>
		<link>http://customerengagementagencies.com/interview/new-destinations/</link>
		<comments>http://customerengagementagencies.com/interview/new-destinations/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 19:25:58 +0000</pubDate>
		<dc:creator>Michael Moon</dc:creator>
				<category><![CDATA[Interview]]></category>

		<guid isPermaLink="false">http://customerengagementagencies.com/?p=1113</guid>
		<description><![CDATA[– Organic seeding MM: They talked about both organic seeding — which is you put it up onto these various video-sharing sites. You tag it in a manner that a member of that cohort would tag it. Then you kind of a do a friend-to-friend, &#8220;Hey — did you see this?&#8221; But it tends to [...]]]></description>
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		<slash:comments>0</slash:comments>
	
		<series:name><![CDATA[Clevenger on Driving Engagement with Multichannel Analytics]]></series:name>
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